With so many social media options, has Facebook become a platform of the past? Recent research disagrees.
How much time do you still spend on Facebook?
Anyone who owns a business knows that having a social media presence is a must and most
businesses enter the digital realm by creating a Facebook page. A Page is different from a profile, or friend page, in that a Page is typically for a business, organization, or similar. A Page also gives you insights on the people that “like” your page, you can assign roles so that more than one person can post content, you can create a “Shop” section to sell products, and you can create Facebook ads to market to a targeted audience. For years, Facebook was the only game in town. Now, there is a plethora of social media platforms to choose from like LinkedIn, Instagram, Snapchat, Pinterest, YouTube, Twitter, and WhatsApp which has caused “experts” to say that Facebook is dead, but is it really?
“68% of adults use Facebook and around 73% percent of those adults visit it on a daily basis.” ~ Pew Research Center
This means that roughly 50% of American adults use Facebook on a daily basis. The next closest social media platform is Instagram with only 35% of adults choosing this platform. Facebook users also tend to be college educated urbanites with 81% of 18 to 29 year olds using the site. With stats like these, would you say that Facebook is dead or would you say that Facebook is the best and most cost-effective means to reach your audience?
As of 2017, Millennials make up the largest percentage of the labor market at 35%. Households headed by Millennials also have a median adjusted income of $69,000. These stats make Millennials a lucrative segment to market to. Facebook offers a cost-effective way to reach this and other audiences by letting companies run a campaign for as little as one dollar per day and allowing users to set a total spend for the ad campaign. Facebook ads are also flexible and can be crafted to accomplish a variety of objectives such as promoting a post to garner engagement, promoting your page, and driving traffic to your website to a targeted audience that you select. With both newspaper and cable subscription declining, Facebook is a great tool to leverage in reaching your audience. So... long live Facebook!