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  • Writer's pictureFrankie Quijano

Benefits of HR & Marketing Consultants

From recruiting, training, developing leaders to creating digital marketing campaigns, consultants can help you level-up.

By nature, most small business owners are hands-on DIY types that prefer to be involved in every aspect of their business, from deciding on the type of coffee machine to doing the company tax returns. Statistics show that most business owners find it difficult to delegate tasks to employees or outside consultants. However, if as a business owner too much of your time is being spent on non-core business activities it is probably time to ask the question if your small business need to hire a small business consulting services?

In the #startup or early growth phase of a business being a jack-of-all-trades business owner is often necessary due to financial or other constraints. However, as a business matures there are many needs of a temporary nature that are better served by experts in the discipline. The ever-increasing complexities of information technology, the tax code, and the regulations and other legal aspects surrounding a business can be very difficult for a business owner to stay abreast of.Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more.

Human Resources Services

Dealing with personnel-related issues is often difficult and time consuming and many small businesses cannot afford the expense of a dedicated human resources (HR) individual or department.

However, in the long run businesses that employ an effective HR strategy typically have better working environments and higher morale, which increases employee retention and lowers turnover costs. As a result more and more small businesses are outsourcing their HR functions.  

Professional HR consultants are trained and knowledgeable in all aspects of employee relations and can:

  • Handle the recruitment of new employees (or contract/temp workers), including advertising, interviewing, background/reference checks, etc. 

  • Deal with disciplinary issues and terminations;handle employee orientation and organize proper training.

  • Manage employee safety and welfare concerns;provide counselling to employees;

  • Limit your legal liability by ensuring that employee complaints or disputes are properly handled;

  • Keep you abreast and in compliance of state/provincial and federal regulations regarding employees, such as wage laws, hours of work, holiday time, leave of absence, workers' compensation, mandatory benefits, and reporting;  

  • Arrange/provide optional benefits such as health, dental, vision, and disability insurance for employees and their families. HR firms can often leverage their relationships with benefits providers to offer affordable employee benefit packages.

For a small business that cannot afford the time to provide proper human resources services (or the expense of hiring a full time person to do so) an HR consultant can be an affordable option for freeing up your time and keeping your employees happy. 

Marketing Services

As attracting and retaining customers is the number one problem for most businesses (especially startups), successful marketing is an essential requirement for business growth.

Unfortunately, marketing is highly specialized and while many small business owners excel in providing products and/or services to their customers they are often less proficient with marketing and cannot afford full-time salespeople, making outsourcing a viable option.

The right marketing consultant for your business should have a high level of expertise in your industry and be able to bring in fresh ideas as well as tried and true advice on how to develop:

1. An Overall Marketing Strategy

A marketing consultant can work with your business to establish and implement an overall marketing strategy based on factors such as:

  • your overall business goals

  • your products or services your target users or clients

  • your company's role in relation to the competition

2. Individual Marketing Campaigns and Business Promotio

A marketing consultant can also design and implement individual ​marketing campaigns and provide general advice on promoting your business through activities such as:

  • Social media campaigns (Facebook, Twitter, etc.)

  • Email blitzes

  • Website and/or blog promotions

  • Radio or newspaper ads,

  • Press releases, Flyers, Seminars, Charity event sponsorships,

  • Cross promotion through buddy marketing with other businesses

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